Freelance Writing & Statewide Campaign

I highlighted some of the projects I’ve done as a part-time public relations consultant in another post and I’m doing it again. I’m not trying to bombard you with, “Look at me!” or, “I’m desperate for work!” Seriously, because I don’t like it when people look too closely (they might see something in my teeth) and I’m definitely not desperate for work. I’m a pretty busy gal.

But, I do love designing and writing and I’m behind in sharing some of the great projects I’ve been honored to do. It makes me feel wonderfully grateful when a business or organization trusts me to help promote their group, initiative or topic. It’s wonderful to be able to meld their priorities and ideas into a cohesive, attractive and effective product or campaign.

Most recently, Wyoming Rural Electric News (WREN) hired me to write a few articles for them. The first article was published in the June issue. The magazine is put together by Linden, a strategic marketing firm, and they are a joy to work with.My story is featured with beautiful photography from another Wheatland gal, Leah Yetter. She also has a blog at Uprooted Magnolia.

One of the projects I was thrilled to do earlier this year was a Groundwater Awareness Week campaign for the Wyoming Association of Conservation Districts. Normally my good friend does all their design work, but she was a little busy taking care of brand-new twins and a 1 1/2-year-old, so she referred WACD to lucky me.

Print Advertisement for Groundwater Awareness Week

This was my first statewide campaign for anyone other than WSGA. I loved the challenge and the scope of this large project, which included:

• All the research necessary to write news releases and create educational materials (this included fact-checking with experts)
• Writing two press releases
• Creating two radio spots and a print ad and coordinated with statewide media for ad buys
• Writing and posting Facebook updates throughout Groundwater Awareness Week
• Researching current educational materials and creating a hand-out specific to Wyoming

Excerpt from one of the Groundwater Awareness Week news releases

Educational hand-out for Groundwater Awareness Week

I’m so grateful to WACD for trusting me with their campaign.

Social Media updates for Groundwater Awareness Week

Let me know if you’re in the market for a writer/designer/event planner. I would love to help you spread the word about your business or organization! Here’s my card.

God Bless You & American Agriculture,

Liz

Publish his glorious deeds among the nations. Tell everyone about the amazing things he does. – Psalm 96:3 (NLT)