Freelance Writing & Statewide Campaign

5 Jun

I highlighted some of the projects I’ve done as a part-time public relations consultant in another post and I’m doing it again. I’m not trying to bombard you with, “Look at me!” or, “I’m desperate for work!” Seriously, because I don’t like it when people look too closely (they might see something in my teeth) and I’m definitely not desperate for work. I’m a pretty busy gal.

But, I do love designing and writing and I’m behind in sharing some of the great projects I’ve been honored to do. It makes me feel wonderfully grateful when a business or organization trusts me to help promote their group, initiative or topic. It’s wonderful to be able to meld their priorities and ideas into a cohesive, attractive and effective product or campaign.

Most recently, Wyoming Rural Electric News (WREN) hired me to write a few articles for them. The first article was published in the June issue. The magazine is put together by Linden, a strategic marketing firm, and they are a joy to work with.WREN June 2014 | The Farm PaparazziWREN June 2014 | The Farm PaparazziWREN June 2014 | The Farm PaparazziMy story is featured with beautiful photography from another Wheatland gal, Leah Yetter. She also has a blog at Uprooted Magnolia.

One of the projects I was thrilled to do earlier this year was a Groundwater Awareness Week campaign for the Wyoming Association of Conservation Districts. Normally my good friend does all their design work, but she was a little busy taking care of brand-new twins and a 1 1/2-year-old, so she referred WACD to lucky me.

Groundwater Awareness Campaign | The Farm Paparazzi

Print Advertisement for Groundwater Awareness Week

This was my first statewide campaign for anyone other than WSGA. I loved the challenge and the scope of this large project, which included:

  • All the research necessary to write news releases and create educational materials (this included fact-checking with experts)
  • Writing two press releases
  • Creating two radio spots and a print ad and coordinated with statewide media for ad buys
  • Writing and posting Facebook updates throughout Groundwater Awareness Week
  • Researching current educational materials and creating a hand-out specific to Wyoming
Groundwater Awareness Campaign | The Farm Paparazzi

Excerpt from one of the Groundwater Awareness Week news releases

Groundwater Awareness Campaign | The Farm Paparazzi

Educational hand-out for Groundwater Awareness Week

I’m so grateful to WACD for trusting me with their campaign.

Groundwater Awareness Campaign | The Farm Paparazzi

Social Media updates for Groundwater Awareness Week

Let me know if you’re in the market for a writer/designer/event planner. I would love to help you spread the word about your business or organization! Here’s my card.

Liz Lauck PR

Liz Lauck PRGod Bless You & American Agriculture,


Publish his glorious deeds among the nations. Tell everyone about the amazing things he does. – Psalm 96:3 (NLT)

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