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Fundraising Brochure Design

19 Jan
Endowment Brochure-1

Front Page

Last spring I was hired by the Wyoming Stock Growers Association to design a fundraising brochure for its Endowment Trust. This brochure is glossy, 4-pages, 8 1/2 x 11″ size and full color. The intent is to use as a fundraising tool during face-to-face interactions. I pride myself in tailoring my services to meet each client’s specific needs and purpose.

Fundraising Brochure | The Farm Paparazzi

Inside Pages

As my former employer, I already had a good understanding of the look they like and how the content should be presented. As with any client, I work hard to make sure I’m giving them exactly what they want. I try to keep an open dialogue flowing and I regularly communicate where I am with the project and budget. This ensures the client is kept up-to-date, the end product is effective in meeting its purpose, and we produce something we’re both proud to show off.

Back Page

Back Page

Have a need for marketing materials of your own? I’d be honored to visit with you about fulfilling your needs!

Liz Lauck PR

Liz Lauck PR

God Bless You & American Agriculture,

Liz

Work willingly at whatever you do, as though you were working for the Lord rather than for people. Colossians 3:23 (NLT)

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Name in Print

13 Dec

I’ve been writing as long as I can remember. From the epic tale of “The Golden Seed” in 3rd Grade to today, where my readership spans a little more than Mrs. Sandin and my mom and dad. No matter how many times I see my byline in print, I still get excited.

Name in Print | The Farm Paparazzi

The latest place my name has popped up is Crossroads, a publication of the Greater Cheyenne Chamber of Commerce. I had a blast learning about downtown businesses, organic farming and a railroad contractor all in Laramie County, Wyo. Kudos to whoever did the layout. It’s beautiful!

Name in Print | The Farm Paparazzi

Name in Print | The Farm Paparazzi

Name in Print | The Farm Paparazzi

I also had another story printed in WREN (Wyoming Rural Electric Association’s monthly magazine). This article was fun because it was about my local electric coop – the Wheatland REA. They keep the center pivots running, man. WREN has scheduled me to write again next year and I’m thrilled!

Name in Print | The Farm Paparazzi

Background photo by a fabulous local photographer, Leah Yetter. Check out her blog at http://leahyetter.wordpress.com/.

 

Our weekly, hometown newspaper, The Platte County Record Times, also has me writing lately. I interned for the paper way back in 2006, when I was a bright-eyed, ag communications student living at Grandma’s for the summer. Small town papers are the best. By the way, they are currently seeking an editor if you’re interested!

IMG_16Name in Print | The Farm Paparazzi

Not all my writing is paid. I also head up our Laramie Peak CattleWomen Corner in the Record Times. Our group tries to do something monthly in order to share positive, truthful ag messages with our neighbors. Eat BEEF!Name in Print | The Farm Paparazzi

Things are a little slower now that farming has wrapped up for the year, so I’m grateful to those who hire me as a writer or for their public relations projects. If you’re looking for someone to help with your writing, design and event needs, I’d be honored if you’d consider me. More information and a portfolio at: https://farmpaparazzi.com/liz-lauck-public-relations/.

Lauck Business Card

God Bless You & American Agriculture,

Liz

Publish his glorious deeds among the nations. Tell everyone about the amazing things he does. – 1 Chronicles 16:24

Freelance Writing & Statewide Campaign

5 Jun

I highlighted some of the projects I’ve done as a part-time public relations consultant in another post and I’m doing it again. I’m not trying to bombard you with, “Look at me!” or, “I’m desperate for work!” Seriously, because I don’t like it when people look too closely (they might see something in my teeth) and I’m definitely not desperate for work. I’m a pretty busy gal.

But, I do love designing and writing and I’m behind in sharing some of the great projects I’ve been honored to do. It makes me feel wonderfully grateful when a business or organization trusts me to help promote their group, initiative or topic. It’s wonderful to be able to meld their priorities and ideas into a cohesive, attractive and effective product or campaign.

Most recently, Wyoming Rural Electric News (WREN) hired me to write a few articles for them. The first article was published in the June issue. The magazine is put together by Linden, a strategic marketing firm, and they are a joy to work with.WREN June 2014 | The Farm PaparazziWREN June 2014 | The Farm PaparazziWREN June 2014 | The Farm PaparazziMy story is featured with beautiful photography from another Wheatland gal, Leah Yetter. She also has a blog at Uprooted Magnolia.

One of the projects I was thrilled to do earlier this year was a Groundwater Awareness Week campaign for the Wyoming Association of Conservation Districts. Normally my good friend does all their design work, but she was a little busy taking care of brand-new twins and a 1 1/2-year-old, so she referred WACD to lucky me.

Groundwater Awareness Campaign | The Farm Paparazzi

Print Advertisement for Groundwater Awareness Week

This was my first statewide campaign for anyone other than WSGA. I loved the challenge and the scope of this large project, which included:

  • All the research necessary to write news releases and create educational materials (this included fact-checking with experts)
  • Writing two press releases
  • Creating two radio spots and a print ad and coordinated with statewide media for ad buys
  • Writing and posting Facebook updates throughout Groundwater Awareness Week
  • Researching current educational materials and creating a hand-out specific to Wyoming
Groundwater Awareness Campaign | The Farm Paparazzi

Excerpt from one of the Groundwater Awareness Week news releases

Groundwater Awareness Campaign | The Farm Paparazzi

Educational hand-out for Groundwater Awareness Week

I’m so grateful to WACD for trusting me with their campaign.

Groundwater Awareness Campaign | The Farm Paparazzi

Social Media updates for Groundwater Awareness Week

Let me know if you’re in the market for a writer/designer/event planner. I would love to help you spread the word about your business or organization! Here’s my card.

Liz Lauck PR

Liz Lauck PRGod Bless You & American Agriculture,

Liz

Publish his glorious deeds among the nations. Tell everyone about the amazing things he does. – Psalm 96:3 (NLT)

PR Consultant for Hire

14 May

It’s been a year since I lost my mind, left my amazing job with the Wyoming Stock Growers and became a full-time farm wife. It’s also been a year since I started this blog. My first entry was just over a year ago and explains how I transitioned from Communication Director to Farm Wife.

Since then, I’ve embraced a very different/busy/wonderful life. I not only run tractor and chase pivots, but I’ve had more time to volunteer for causes I care about and even keep up with some “side jobs”. God has truly blessed me.

PR Consultant for Hire | The Farm PaparazziI couldn’t really leave WSGA completely, so my boss, Jim, let me continue to produce the quarterly magazine, CowCountry. This is one of the perks of WSGA membership, so join, if you’re not involved already!

PR Consultant for Hire | The Farm PaparazziI coordinate all content, work with our contributors, liaise with advertisers, write some of the articles, do all the layout and edit the thing when I’m done. It’s a big, 36-page job, and I love doing it.

PR Consultant for Hire | The Farm PaparazziI’ve also had the opportunity to do other public relations consulting work recently. One of my client’s name is Bridle Bit, LLC. Personally, I call them Mom & Dad.

PR Consultant for Hire | The Farm Paparazzi

Bridle Bit, LLC 8-Foot Banner

I’ve been doing marketing work for my parent’s full-service equine operation since I figured out how to use clip art in Jr. High. But, recently, my folks did a revamp of their marketing materials and entrusted me to design their promotional materials. I got their new business cards, rack cards and banners done just in time for the Rocky Mountain Horse Expo in March.

PR Consultant for Hire | The Farm Paparazzi

Bridle Bit, LLC Business Card Side 1

PR Consultant for Hire | The Farm Paparazzi

Bridle Bit, LLC Business Card Side 2

PR Consultant for Hire | The Farm Paparazzi

Bridle Bit, LLC Rack Card Side 1

PR Consultant for Hire | The Farm Paparazzi

Bridle Bit, LLC Rack Card Side 2

I’ve also been doing some pro bono work for causes I care about. As part of my involvement in the Wyoming CattleWomen, I helped redesign the Ag Bags our group provides to local groups for their events and Ag Expos.

PR Consultant for Hire | The Farm PaparazziThere are currently about 10,000 of these bad boys sitting in boxes in my garage right now. Ah, the life of a passionate volunteer! That’s okay, they match the five plastic tubs I have in my basement from other volunteer efforts, including this project.

PR Consultant for Hire | The Farm Paparazzi

Building Blocks of Beef Production Poster

I’ve been working with my friend Jessie Dafoe over at Wyoming Ag in the Classroom on new educational materials for local CattleWomen/Cowbelle groups. The Building Blocks for Beef Education toolkit materials became available in April (visit http://wyocattlewomen.org/education.htm to learn more). The kits come with puzzles, a poster and handouts to teach kids about the 7 Stages of Beef Production.

PR Consultant for Hire | The Farm Paparazzi

Building Blocks of Beef Production Handout Side 1

PR Consultant for Hire | The Farm Paparazzi

Building Blocks of Beef Production Handout Side 2

It has been a blast and Wyo. Ag in the Classroom has been an amazing resource and group to work with. Thanks to the Wyoming Beef Council who funded this effort. I also want to give credit to the National Cattlemen’s Beef Association for allowing us to use the great graphic you see in the middle of the poster and handout.

PR Consultant for Hire | The Farm PaparazziLet me know if you’re in the market for a writer/designer/event planner. I would love to help you spread the word about your business or organization! Comment here or e-mail me at lauck.liz@hotmail.com.

God Bless You & American Agriculture,

Liz

Whatever you do, work at it with all your heart, as working for the Lord, not for people. Colossians 3:23 (NIV)

 

Family Photos

25 Oct

My sister-in-law, brother-in-law and amazing niece (no I’m not biased) visited a couple weeks ago and while they were here we took some family photos.

Family Photos | The Farm PaparazziI’d like to make a big, bold statement right now. I’m not a professional photographer. I don’t even take my camera off the automatic settings. I just shift from the little mountain setting to the person’s head setting or, sometimes, when I’m feeling adventurous, to the little man running setting.

Family Photos | The Farm PaparazziI always try to talk people into using professional photographers. I have friends who actually take photos for a living and actually know what they are doing. You can’t get real quality without a pro. My friend, Kassi, actually just blogged about this very thing. If you look at the quality of pros like my friends at Big Star Photography, Double H Photography and Cowgirl Graphics, you’ll see a big difference.

Family Photos | The Farm PaparazziThat being said, I really do enjoy taking photos. My mom was always taking photos as I was growing up and I loved seeing how her pictures turned out. I remember getting my first camera and how excited I was to get the prints in the mail. It was a Kodak Advantix and you could mail the film off to get it developed. I took a lot of unnecessary photos of random objects. I probably spent a lot of birthday money on printing nonsense, but that is a 12-year-old girl’s prerogative.

Family Photos | The Farm PaparazziSo, when my sister-in-law requested I snap a few photos while they were in town, I argued with her, then agreed to do it.

Family Photos | The Farm PaparazziAll went well except we had trouble getting my niece to smile. She was determined to stare me down until the dog licked me in the face while I was crouched down with my camera. She thought it was hysterical! She also laughed and giggled when I let her throw corn at me. So, just remember, when you’re having trouble getting a toddler to smile in photos, just go with the Three Stooges theory.

Family Photos | The Farm PaparazziOver the years, I’ve learned a few Photoshop tricks so I’m usually able to adjust my photos the way I like. The most important thing I’ve learned about photography, or any hobby for that matter, is to just have fun.

Family Photos | The Farm PaparazziAnd an adorable 2 1/2 year old niece as a photo subject doesn’t hurt either.

Family Photos | The Farm PaparazziNow, go hire a professional.

Family Photos | The Farm PaparazziGod Bless You & American Agriculture,

Liz

Hear, my son, your father’s instruction, and forsake not your mother’s teaching, for they are a graceful garland for your head and pendants for your neck. – Proverbs 1:8-9

Busyness

19 Oct

Busyness IV | The Farm PaparazziWe’ve had a lot going on the last few weeks! We’re done with everything but corn harvest. It’s nice to have the rest of the crops out of the fields.

Update 6Harvest has gone well while we’re in the fields. But, actually getting into the fields has been the difficult part as rain and snow storms keep kicking us out. At least we’re getting moisture.

Update 2My job during corn harvest is running grain cart. You can see how the combine fills up the cart, and then…

Update 3…the cart fills up the trucks. The trucks either go directly to the feedlots where we sell corn, or into our bins for storage and sale at a later date. In these photos, our good friend, Scott, is running cart. I was slacking off doing another job at the time.

Fall 2013 CowCountryI was busy putting together the Fall Issue of CowCountry. When I left the Wyoming Stock Growers Association this spring, I was able to keep the magazine as a contract job. They just can’t get rid of me.

photoOn October 7 we had a visit from several Canadian producers! It was so fun to visit with Jolene, Andrea and Erika from the Canadian Cattlemens Young Leaders. They were down for the 2013 Agrifuture Conference, an event put on by the Wyoming Department of Agriculture. While in Wyoming, these awesome young women, along with Pamela Rose of the Canadian Consulate in Denver, toured several SE Wyoming ag operations. Brook Brockman with the Wyoming Department of Agriculture and Haley Lockwood from the Wyoming Stock Growers Association were their tour guides. While on the tour, they stopped by to visit with us. Not that we’re anything special, we just can’t say no when people ask us to do stuff.

Canadian Tourists 3I gave the gals a general overview of our farming operation. And by general, I mean the very little I actually know about our operation. I’m still a farm wife in training.

Canadian Tourists 1Then I took them down to the field where Tyler was combining corn. He gave them the real story. It was really cool to compare operations. The gals were from different parts of Canada, so we got some different perspectives of livestock production and farming from our neighbors to the north.

Wyoming-Canada_Page_1

Pamela gave us some neat goodies that represent the trade partnership between the US and Canada. Included was a handout that gave specific statistics, including the fact that in 2011, $17 million worth of goods were traded between Wyoming and Canada. Visit this website to learn more. I also urge you to visit Erika’s ranch blog! The neat thing about agriculture is, even though our operations vary greatly from state to state and country to country, we all share a lot in common. I hope someday we can get up to Canada to visit their operations.

Apple ButterI’ve also been filling my days with fun projects like canning for the first time! Some friends gave us a 5-gallon bucket full of apples off one of their trees. I’ve been going apple crazy making apple crisp, apple cookies and apple butter. I canned the apple butter and shared with family. So good on toast or even chicken and pork!

Praise God for an awesome life!

Update 1

God Bless You & American Agriculture,

Liz

Not one of all the Lord’s good promises to Israel failed; every one was fulfilled. – Joshua 21:45

Two Jobs I Love

7 Aug

As evidenced by my blog’s header, we’ve been in the midst of barley harvest. Hooray for getting crops out of the field!

1 Barley Harvest 2013

It took longer than usual this year because we’ve been getting little rain showers nearly every night for the past couple of weeks – super unusual for August in Wyoming. We’re grateful for the moisture because it’s a “short water year”. There wasn’t enough snow pack in the mountains to fill our irrigation district’s reservoirs, so we had to ration water in late summer and now it’s off completely.

4 Barley Harvest 2013

We’re also annoyed at the rain because it slows us up at harvest. We farmers are pretty bi-polar and hard to please.

3 Barley Harvest 2013

I was excited to run grain cart for part of harvest. I did this last year, too, and I’m happy to report that I was slightly less of a nervous wreck this year. Those pills and therapy are really working!

5 Barley Harvest 2013

It’s nervous-making to run high-dollar equipment carrying a big chunk of your income for the year. But, I have a good, patient teacher in my husband. He offers guidance and let’s me work. Then he offers pointers and suggestions and leaves me alone again.

2 Barley Harvest 2013

He’s careful not to criticize, which I appreciate. My ego thanks him, too.

I was also excited to receive the Summer CowCountry in the mail last week! When I abandoned my friends at the Wyoming Stock Growers this spring, they let me temporarily keep my job as Editor of the quarterly magazine. This was my favorite task as communication and publications director and I was thrilled to be able to do a couple more issues.

1 CowCountry Summer 2013

I love the cover…it’s the grand opening of the new addition to the building. All the jack-hammering and drywall dust is gone!

We featured WSGA events…

3 CowCountry Summer 2013

…and all of our regular columnists….

2 CowCountry Summer 2013

…and I got to interview my good friends, the Farthings, for the featured member story.

4 CowCountry Summer 2013

And in the list of new members, there was a familiar name…

5 CowCountry Sum1

I love writing, editing and layouts. The magazine is like a gift that keeps on giving, man.

I’m so blessed to have work that I love! What’s your favorite part about your job?

God Bless You & American Agriculture,

Liz

So let’s not get tired of doing what is good. At just the right time we will reap a harvest of blessing if we don’t give up. Galatians 6:9 (NLT)

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